ABOUT
The Full Story
I love using both sides of my brain to create marketing that makes an impact, looks great, and moves the needle.
During my career, I have been a graphic designer, photographer, production artist, traffic manager, project manager and account manager. This breadth of experience makes me an excellent collaborator.
For more information about my career experience, past projects, and current work portfolio, get in touch today.
PROFESSIONAL HISTORY
I'm passionate about bringing new energy, innovation, and results while managing multiple projects with competing priorities.I consider myself a versatile and multifaceted project leader whose top strength is possessing a unique balance between creative and analytical methodology to produce high-impact and value-generating campaigns that enhance scalability and sustainability in the marketplace. Creates synergy between stakeholders and creative teams to deploy and deliver optimal solutions.
TRAFFIC MANAGER
ABBOTT NUTRITION
June 2018 - Present
RESOURCE ALLOCATION AND PRIORITIZATION: Accountable for developing a schedule of deadlines, aligning resources, and managing the progress of all marketing efforts for Ensure, Glucerna, and Abbott’s other therapeutic nutrition brands.
HIGH IMPACT COMMUNICATION: Utilize effective and persistent communication to ensure consistency across all agency projects through the careful monitoring of project workflow. Convey status and urgency to all team members to deliver projects on-time and on-budget.
RELATIONSHIP BUILDING: Establish and maintain effective working relationships based on trust, with key decision-makers in order to understand and anticipate their specific needs and goals, and with creative team members to ensure their time is being used efficiently.
ACCOUNT MANAGER
NATIONWIDE FINANCIAL
June 2015 - January 2018
Strategic campaign manager responsible for developing and executing multi-channel local and national marketing initiatives for Nationwide financial products and services. Partners and collaborates cross-functionally with internal clients and internal and external creative agencies to translate business goals into actionable, measurable marketing campaigns.
MARKETING LEADERSHIP: Accountable for developing and delivering client service deliverables including reporting, administrative management of projects in time tracking tool and other utilized applications, and management of the 15-month review process and coordination of the delivery non-project (run) activities.
BRIDGING THE GAP: Key resource in connecting projects with business strategy and building trust; recognized for aligning project lifecycles and timelines including risk assessment.
MANAGING LAUNCHES: Successfully execute multi-channel campaigns for new services offered to annuity customers that generate new business and become differentiating in the marketplace, making advisors more likely to sell Nationwide over competitors.
RECURRING & AD HOC REPORTING & ANALYSIS: Ensure campaigns meet marketing objectives by overseeing project progress and providing client support. Track budgets, work with traffic to manage creative workload capacity, and collaborate with the analytics team to accurately measure requirements.
TRAFFIC MANAGER
NATIONWIDE FINANCIAL
January 2010 - June 2015
Strategic campaign manager responsible for developing and executing multi-channel local and national marketing initiatives for Nationwide financial products and services. Partners and collaborates cross-functionally with internal clients and internal and external creative agencies to translate business goals into actionable, measurable marketing campaigns.
MARKETING LEADERSHIP: Accountable for developing and delivering client service deliverables including reporting, administrative management of projects in time tracking tool and other utilized applications, and management of the 15-month review process and coordination of the delivery non-project (run) activities.
BRIDGING THE GAP: Key resource in connecting projects with business strategy and building trust; recognized for aligning project lifecycles and timelines including risk assessment.
MANAGING LAUNCHES: Successfully execute multi-channel campaigns for new services offered to annuity customers that generate new business and become differentiating in the marketplace, making advisors more likely to sell Nationwide over competitors.
RECURRING & AD HOC REPORTING & ANALYSIS: Ensure campaigns meet marketing objectives by overseeing project progress and providing client support. Track budgets, work with traffic to manage creative workload capacity, and collaborate with the analytics team to accurately measure requirements. See less
GRAPHIC DESIGNER
WOLF'S RIDGE BREWING
January 2013 - February 2016
Built brand recognition by establishing continuity within marketing materials spanning growler tags, menus, tap handles and trade show banners. Worked closely with print vendors to ensure timely and high quality deliverables.
PRODUCTION ARTIST
ENGAUGE
June 2009 - September 2009
Produced advertisements, website layouts, and collateral for high-profile clients such as HuntingtonBancshares, Perkins Restaurant and Bakery, Nationwide Insurance, Woodford Reserve and Land o'Lakes.
PHOTOGRAPHER/GRAPHIC DESIGNER
VICTORIA'S SECRET
January 2008 - January 2009
Produced sections of the Brand Guide, which provides guiding principles and visual instruction to store associates nation wide for each floor set. Was responsible for shooting and retouching photos along with designing and writing several sections of the Brand Guide. Worked with teams across the business to complete other design pieces and photo shoots as needed.
PRODUCTION COORDINATOR
January 2007 - August 2008
Prepared pre-press files, proofread ads and made sure press deadlines were met for The Columbus Dispatch.
Increased visual accuracy of ads by helping the teams abroad to understand the Midwestern US culture and customs. Provided guidance, support and clarification to designers in India and Philippines.